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3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

Harvard Business Review

JULY 14, 2016

In this article, I review three critical aspects to watch: marketing, operations, and profiling. Digital marketing: for Clinton, it’s a science; for Trump, an art. Clinton’s use of digital marketing in the 2016 presidential race is similar to the approach used by corporate brands.

Bond

Bond Early Adopters Technology Politics

CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO

CEO Marketing Hotels Long-term

Leadership Digital

3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

CMOs and CEOs Can Work Better Together

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