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3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

Harvard Business Review

JULY 14, 2016

In this article, I review three critical aspects to watch: marketing, operations, and profiling. Mobile operations: it saves campaign staff time and money. “The best way to convince a voter to vote for your candidate is to talk with them one-on-one,” Becky Bond, a Senior Advisor at Bernie 2016, told me.

Bond

Bond Early Adopters Technology Politics

CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

Here are our recommendations for the CEO: Give the CMO a seat at the executive table. We are always on the agenda of the executive team and are a significant part of the leadership meetings,” says Bert van Meurs, CMO of Philips Healthcare Imaging Systems. Make the CMO the “bonding agent” that connects the organization.

CEO

CEO Marketing Hotels Long-term

Leadership Digital

3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

CMOs and CEOs Can Work Better Together

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