What Apple Should Do with Its Massive Piles of Money
Harvard Business Review
OCTOBER 20, 2014
In 1993, Apple distributed $273 million in buybacks and $56 million in dividends, even as profits plunged from $530 million to $87 million, compelling the company to do a $297 million long-term bond issue in 1994. The next year Microsoft released Windows 95, eliminating the Mac’s longstanding GUI advantage.
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