Bond Marketing Merchandising Technology 
Harvard Business Review
JUNE 17, 2015
They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time. That’s a natural response. I’ll explain why.
Harvard Business Review
OCTOBER 24, 2013
In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize.
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