Harvard Business Review

JUNE 17, 2015

They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time. That’s a natural response. I’ll explain why.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 9

Retail Merchandising Market Penetration Brand 9

Harvard Business Review

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 to $15 per hour.

Definition 8

Definition Company Succession Airlines 8