How to Brand a Next-Generation Product - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business Review
MAY 3, 2016
” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. That’s why Harvard Business School marketing professors John T. Instead, the company called the new iPad just that: “the new iPad.” So it gives you added freedom.
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