Book Value Competitive Advantage Leadership Marketing Strategy 
Strategy Driven
JANUARY 17, 2014
Mark Ingwer PhD is a consumer psychologist and the managing partner of Insight Consulting Group , a global marketing and strategy consultancy specializing in market research and consumer insights. He is the author of the book, Empathetic Marketing published by Palgrave. Book value is not guaranteed.
Harvard Business Review
AUGUST 15, 2016
In the past, salespeople were often the first step in a purchase process, and could significantly influence customer decision-making by controlling information about pricing, availability, competitive advantage, etc. Instead, they appeal to and connect with their clients through emotion, brand story-telling, and thought-leadership.
Expert insights. Personalized for you.
50 
Let's personalize your content