Harvard Business Review

MARCH 12, 2012

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Stakeholders are scrutinizing the ways companies deliver value to consumers.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

JULY 1, 2014

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.

Co-Opetition 10

Co-Opetition McClelland Leadership Emotional Intelligence 10

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. Brandbenburger and Barry J.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8