Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
Although this wasn’t out of the ordinary for European hoteliers, Ervaring needed to reduce its cost per booking to improve its bottom line. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. . ” When the lights in the room came up, Gerard turned to Lotta.
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