This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Budgeting Remove Loyalty Remove Schmitt Related Topics
Finance Operations Marketing NPV CFO ROI Business Model Bottom-up Short-term Brand More Related Topics >
article thumbnail

Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?

Harvard Business Review

SEPTEMBER 21, 2015

But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. Nine thousand meters up, she reminded herself of all the reasons this investment wasn’t worth a significant portion of her budget. “Besides, Curt said we should check it out,” Gerard added.

Case Study 8
Case Study Travel Hotels NPV 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024