Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. ” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment. “You can see that if you go three years out, the NPV is still negative on our investment.
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