Startups Need Relationships Before They Ask for Money
Harvard Business Review
MARCH 3, 2016
The average outside equity financing round, from the beginning of the roadshow to when the money is wired, takes six months. Relationship fundraising, as opposed to transactional fundraising, may be time-consuming, but it’s the key to getting funded and building a set of core advisers and investors who will back you for the long term.
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