Strategy Driven

DECEMBER 10, 2021

Brainstorming ideas and establishing strategies requires creative mindsets to devise campaigns that persuade the target audience to be curious and anticipated about the product. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. Seek sponsors for the event.

Productivity 86

Productivity Products Planning Stage-Gate 86

Harvard Business Review

NOVEMBER 14, 2012

The company is doing pretty well: it has over 800,000 active sellers and a 15 million-person marketplace across 150 countries, and last year its gross merchandise sales reached $525 million. Not satisfied with their initial B score, the Etsy team decided to hold a Hack Day to brainstorm how they could improve Etsy's performance.

Merchandising 8

Merchandising Brainstorming Commitment Proposal 8

Harvard Business Review

FEBRUARY 3, 2015

A surprising thing happened during a recent brainstorming session I led for a retail client. And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. And the development leader failed to identify any new ideas for store layout or building features.

Brand 8

Brand Reis Objective Merchandising 8