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How is Big Data Transforming Your 80/20 Analytics?

Harvard Business Review

The combination of digital due diligence, processing power and predictive profiling required several terabytes — far more than the bank’s internal systems could handle. For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.

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The Key Mistake Undermining Your Pitch

Harvard Business Review

The pitch can be before venture capitalists, brand managers, product review committees and/or the CEO. They've ticked all the right boxes (otherwise the meeting would never have taken place) but they've utterly failed to do the due diligence around what gets the key decision-maker to say "yes.".