How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. The thing is, for millions of people, this model doesn’t exist — and those people are my customers.
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