In the CEO Afterlife

OCTOBER 11, 2011

In the CEO Afterlife. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Both Janet and the CEO have made good points. Main menu Home.

Brand 253

Brand CEO P&L Brand Management 253

HR Digest

JANUARY 17, 2023

Employer branding strategies are a crucial component of any successful recruitment and retention strategy. According to research, companies with a strong employer brand have 28% lower turnover rates and are able to attract 50% more qualified candidates. What are employer branding strategies?

Brand 105

Brand Strategy Reputation Tips 105

N2Growth Blog

FEBRUARY 6, 2014

The problem is most people don’t know what to look for in a leader, and according to a recent study by Chief Executive magazine many CEOs don’t seem to know what to look for either. If you’ve ever wondered why some CEOs seem disconnected, it might be worth putting the leadership traits they value under closer scrutiny.

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CEO Chief Executive Officer Self-aware Magazine 365

Modern Servant Leader

SEPTEMBER 2, 2022

Starbucks announced yesterday that Laxman Narasimhan will replace CEO Howard Schultz as the company’s new CEO. Named interim CEO, Schultz has been CEO and Board chairman off and on at the company for over 35 years and is chief architect of their culture. Approve of CEO : This is where RB & Narasimhan kill it.

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CEO Leadership Styles McKinsey Short-term 130

CEO Insider

JANUARY 14, 2022

With a net worth of $167 billion, the LVMH Moët Hennessy Louis Vuitton CEO Bernard Arnault surpassed Bill Gates to become the third richest person globally. The French businessman is the driving force behind some of the biggest luxury fashion brands in the world.

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Fashion CEO Magazine Brand 134

CEO Insider

AUGUST 5, 2021

What impact does CEO reputation have on your company? Traditionally, the CEO plays a central role in setting vision, driving strategy and communicating company value. But what about the CEO’s reputation? The post 4 Ways Your CEO Reputation Affects Your Brand (and Your Bottom Line) appeared first on CEOWORLD magazine.

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Reputation CEO Brand Magazine 58

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.

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Brand Blog CEO Ries 189

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Brand Brand Management Blog Media 325

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.

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Brand CEO Marketing Proposal 196

CEO Blog

SEPTEMBER 27, 2011

I have been thinking a lot lately about my brand - specifically, my CEO brand. Some parts of my brand may not serve me as well as they once did. Discover Your CEO Brand - Secrets to Embracing and Maximizing Your Unique Value as a Leader by Suzanne Bates. Your Brand is in essence your reputation.

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Brand CEO Books Review 133

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. The CEO of the future is going to have a broader experience than the current CEO.

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Trends Agility CEO Chief Executive Officer 352

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. So everywhere on the globe where people have problems, Combe’s brands grow.

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Brand CEO Stage-Gate Marketing 170

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

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Brand Airlines Wilde Tools 150

Leading Blog

MARCH 23, 2023

Bob Chapman , Chairman and CEO of Barry-Wehmiller, on developing human potential: “When somebody comes into our organization and agrees to join us, when we invite them into our organization, we become stewards of that life, just as we are when a child comes into our life. Source: The Lean CEO: Leading the Way to World-Class Excellence II.

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Class CEO Brand Blog 345

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. All have failed to maintain mass brand appeal over the long haul. Labatt 50 Ale used to be the leading brand in Canada.

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Brand Advertising Creativity Marketing Strategy 225

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? We have a social media practice at N2growth, I use social media, and all of the CEOs I coach are participating at some level in social media. By Mike Myatt , Chief Strategy Officer, N2growth.

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Media CEO Brand Blog 298

CEO Insider

JANUARY 24, 2022

CEOWORLD magazine has revealed its annual list of the most influential CEOs and Business Executives in the world. The issue features CEOs and top business executives, including Tesla CEO Elon Musk, and Tech honchos like Apple CEO Tim Cook, and NVIDIA CEO Jensen Huang.

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CEO Execution Magazine Globalization 136

CEO Insider

NOVEMBER 2, 2021

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a myth.

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Brand Marketing Magazine Advertising 115

In the CEO Afterlife

NOVEMBER 8, 2017

Those who follow my blog have an idea of how I’m spending my time as a retired CEO. Beyond my recreational life (weapons of choice being a tennis racquet and a pickle-ball paddle – on a good day I use both), I’m writing about business leadership, branding and life. Yet not every CEO follows this trodden path. Resourceful.

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CEO Golden Parachute Entrepreneur Politics 145

CEO Insider

AUGUST 21, 2021

Many times the terms personal brand and professional brand are used interchangeably, but there is a difference. Understanding the entrepreneurial and intrapreneurial aspects of what inspires an individual to develop a brand in […]. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

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Brand Magazine Development Chief Operating Officer 132

N2Growth Blog

NOVEMBER 6, 2017

Prompting its CEO to comment in its earnings press release : “The continued weakness in the U.S. But, that same $10,000 can goes a whole bunch further with any of the Japanese brands – leaving some room in the budget for a comfort seat upgrade or a new leather jacket. Many of those people have bought their last Harley.

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Brand Press Release Loyalty Learning-by-Doing 153

CEO Insider

OCTOBER 6, 2021

The post 3 Tips to Elevate Your Brand appeared first on CEOWORLD magazine. A lot of business owners are afraid to charge more for their product or services because they have limiting beliefs about their buyers. There are many consumers out there who […]. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

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Brand Tips Magazine Price 110

Rich Gee Group

AUGUST 31, 2023

When a junior employee makes a mistake, it's a learning opportunity; when a CEO or a prominent executive errs, it's front-page news. Develop a Strong Personal Brand A strong personal brand can act as a buffer against negative public opinion. Ensure you continuously nurture a brand that aligns with your core values and strengths.

Emotional Intelligence 195

Emotional Intelligence Succession Self-aware Brand 195

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. So everywhere on the globe where people have problems, Combe’s brands grow.

Brand 131

Brand CEO Stage-Gate Marketing 131

CEO Insider

SEPTEMBER 14, 2021

The post Integrated model of communications creates a cohesive brand appeared first on CEOWORLD magazine. However, public relations expert and author Gini Dietrich says an enlightened corporate and executive communications program need not be an either/or proposition. She wants it all. The personable executive is […].

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Brand Public Relations Magazine Advertising 124

N2Growth Blog

JANUARY 21, 2011

Posted on January 21st, 2011 by admin in Leadership , Miscellaneous , Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth Entrepreneur, CEO or Both? CEO…that title sounds good doesn’t it? What does a CEO really do anyway? Which hat, or hats do you wear?

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Entrepreneur CEO Blog Welch 325

Women on Business

APRIL 13, 2012

a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO’s are somewhat removed from the process. So what can we do to manage our brand? Realize that we are the brand.

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Brand CEO Learning-by-Doing Policies 177

CEO Insider

NOVEMBER 22, 2021

Apple’s Tim Cook is arguably the most influential person and CEO worldwide currently. Cook regularly features in various global rankings for the most influential people and CEOs. The post What Makes Apple’s Tim Cook the Most Influential CEO appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021.

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CEO Simon Magazine Globalization 118

CEO Insider

APRIL 7, 2022

The post Reputational Risk: How AI Helps Mitigate Damage to Your Brand appeared first on CEOWORLD magazine. In today’s news cycle, reporting on an organization’s downward reputational spiral can be difficult to watch — especially when that impairment is the result of application downtime […]. All rights reserved.

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Reputation Brand Magazine Report 121

Lead from Within

AUGUST 2, 2018

Most articles that try to tell you how to become a great CEO will talk about actions, plans and processes. To be a great CEO or an effective leader you must first start with who you are as a leader. Once you have clarity in that area, you can move on to what, when, where, and why of being an effective CEO. So how do you start?

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CEO Succession Diversity Competitive Advantage 167

HR Digest

APRIL 2, 2022

Deloitte has recently coined the concept of a ‘health-savvy CEO,’ a concept that focuses on how the modern-day CEO needs to have a heightened focus on the health and wellness of the employees. . CEOs today have to bear additional responsibilities to support the well-being of the employees and their work communities.

CEO 52

CEO Delegation Politics Brand 52

CEO Insider

OCTOBER 12, 2021

CEOWORLD magazine has revealed its annual list of the most influential CEOs and Business Executives in the world. The issue features CEOs and top business executives, including Tesla CEO Elon Musk, and Tech honchos like Apple CEO Tim Cook, and NVIDIA CEO Jensen Huang.

CEO 115

CEO Execution Magazine Globalization 115

CEO Blog

AUGUST 11, 2015

I am enjoying my CEO position at Danby. And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. I like being in operator mode. I continue to enjoy doing some SEO work with DDE media.

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Brand Leadership Globalization Brand Management 100

CEO Insider

JULY 2, 2020

Brand Monitoring might become digital marketing cornucopia. License and Republishing: The views expressed in this article Why Your Business Needs Brand Monitoring More Than Ever are those of the author Sophie Ireland alone and not the CEOWORLD magazine. In the last few years, it has begun to receive more strength.

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Brand Licensing Magazine Marketing 129

N2Growth Blog

AUGUST 26, 2010

Think of any top performing CEO and you’ll find that to the one, they possess an uncanny ability to focus on highest and best use activities. While most executives that have reached the C-suite level understand the importance of scaling via delegation, far too many CEOs struggle with the effective implementation of the concept.

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CEO Blog Delegation Covey 298

CEO Insider

JULY 30, 2021

Earlier this year, Glencore legendary CEO Ivan Glasenberg retired after 18 years at the helm of the largest mining company in the world. The post Bad news CEOS: You’re less important for your company’s success than you think appeared first on CEOWORLD magazine.

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CEO Succession Magazine Company 140

Eric Jacobson

JUNE 21, 2023

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Question : How is providing the best possible brand experience impacted by social media? How many brands left Twitter overnight with no explanation, no sign-off, and no press release?

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Brand Leadership Marketing Strategy Media 65