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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 290
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A Medical Innovation Factory in the Middle of the Desert

N2Growth Blog

Rakesh Suri, asked to become the CEO of the entire hospital? And what happens when said hospital is a major global expansion of the world-famous, highly innovative Cleveland Clinic? The CEO must create a vision that inspires others. The CEO must rely on others to accomplish goals. Tell us what you think.

Suri 370
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The Value Of Prosocial CEOs

The Horizons Tracker

CEOs used to mainly manage their team and follow the board’s goals. Think about Steve Jobs, the co-founder and CEO of Apple; his personality had a big impact on how he did business. Think about Steve Jobs, the co-founder and CEO of Apple; his personality had a big impact on how he did business.

CEO 98
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. The CEO of the future is going to have a broader experience than the current CEO.

Trends 368
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Social Media for CEOs

N2Growth Blog

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? We have a social media practice at N2growth, I use social media, and all of the CEOs I coach are participating at some level in social media. By Mike Myatt , Chief Strategy Officer, N2growth.

Media 345
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.

Brand 196