Harvard Business Review

MARCH 12, 2012

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. Here's how and why this matters to you.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

APRIL 6, 2016

A company sets up a joint venture with a partner that has complementary assets and capabilities, in order to limit up-front investments, speed up market entry, and reduce risk. Taiwan, and South Korea, respectively — agreed to fund a novel technology development program at ASML, a leading equipment manufacturer based in the Netherlands.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8