Harvard Business Review

SEPTEMBER 13, 2017

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. We found that sustainable and deforestation-free practices created significant financial benefits for all players in the industry’s value chain. of revenues).

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

NOVEMBER 25, 2013

And at another — a consumer packaged goods company — a series of strong brands had evolved in separate silos. Only when they began to really analyze their marketing costs did the company realize that it was spending three times the industry benchmark on coupons and 50 percent more on research.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

AUGUST 21, 2015

“There’s no brand, no product differentiation, and customers have no meaningful attachment to the product.” Also, “products with stronger brands tend to be more inelastic, which makes building brand equity a good investment,” says Avery.

Price 8

Price Debt to Equity Ratio Marketing Net Present Value 8