Brand Development Influence Venture Funding 
Harvard Business Review
APRIL 15, 2013
Externally, this means a shift in the relationship between customers and brands. The two most important principles that emerged are that customers make the best brand advocates, and entire organizations make for the best marketing teams. Externally, empower your customers to be brand advocates. The results? The results?
Harvard Business Review
JANUARY 28, 2015
As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.
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