Brand, Disintermediation and Project

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Disintermediation

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business Review

AUGUST 7, 2018

Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020. If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. Partner with Google and Amazon.

Travel

Travel Industry Hotels Airlines

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Noting more.

Marketing

Marketing Brand Advertorial Advertising

Leadership Digital

How Smart Speakers Are Poised to Reinvent the Travel Industry

What the Marketing Agency of the Future Will Do Differently

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