Brand Management Middle Management TQM 
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. In the CEO Afterlife. Main menu Home. Leadership.
Harvard Business Review
MARCH 23, 2011
The result: Employees get confused and cynical (senior management's "flavor of the month"). Thus, today we have a number of process "religions": Statistical Process Control was followed by Total Quality Management, Business Reengineering, Six Sigma, Lean, and Business Process Management (BPM, which emphasizes process management software).
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