Remove Budgeting Remove CFO Remove Customer Loyalty Remove Influence
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To bid or not to bid? That is the question.

Strategy Driven

Make an appointment with the CFO. The customer will check you out BEFORE you get there, and may use it as part of the decision-making process. Talk to the person who MAKES the budget, not the person who spends it. The only people likely to influence change of modification are C-level executives. They just buy.