Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Sincere Company.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

AUGUST 17, 2012

Most hawkers in Mumbai have a cash budget of around $3 (Rs. During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products.

Venture Capitalist 13

Venture Capitalist Early Adopters Entrepreneur Magazine 13

Harvard Business Review

JULY 17, 2015

To many bystanders, the dichotomy of watching the greatest number of big-budget quality productions being created at the very same time as pundits prognosticate the death of cable, satellite, and broadcast networks makes the off-screen drama as compelling as anything happening on-screen.

Video 8

Video Telecommunications Early Adopters Advertising 8