Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. Additionally, bulk orders often come with discounts, which lets you stretch your marketing budget further while reaching a larger audience.

Merchandising 113

Merchandising Brand Customer Loyalty Marketing Mix 113

Harvard Business Review

AUGUST 9, 2016

The study focused on customer and marketing data, including: Digital analytics such as optimizing email campaigns, testing content, and analyzing digital pathways to optimize website use and experience. Customer analytics including lifetime value and loyalty calculations, response and purchase propensity modeling, and micro segmentation.

Survey 8

Survey Content Marketing Marketing Mix 8

Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix. Comparing marketing efficiency with competitors.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8