Salespeople Need a Strategy for Selling to CEOs
Harvard Business Review
OCTOBER 13, 2016
“Sell higher and call on the C-Suite” is probably the most common refrain in business development, and you can see why. He pulled out an envelope and said that his team had spent nine months analyzing data on 1,000 Magnuson hotels and had ideas on how we could increase room rates and brand ratings for each hotel.
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