The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.
Strategy Driven
JUNE 6, 2014
Business marries the community that it settles with. The community has to be given a reason to care for the business. Business owes its well-being and livelihood to its communities. I recently stopped for lunch at a franchise restaurant. Running the business. Business development. Body of Knowledge.
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