Remove Business Intelligence Remove Execution Remove Incentives Remove Technology
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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

Heightened expectations of expertise are also part of the picture — for instance, GE’s recent transition from asking executives to focus on breadth to focus on depth. Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference.

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Why Your Analytics are Failing You

Harvard Business Review

We don’t do the analytics or business intelligence stuff until management identifies the behaviors we want to change or influence,” says one financial services CIO. Most people in our organization do better with history lessons than with math lessons,” one consumer product analytics executive told me.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. That was actually an average of a dozen analyst reports. The result?

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