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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Add incentives to the mix by setting goals around the collaborative activities.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. That was actually an average of a dozen analyst reports. The result?

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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business Review

This question has been top of mind lately among manufacturers aiming to drive profitable growth, triggering a fundamental shift to the way a business operates that increasingly focuses on outcomes. Technology advancements and the Industrial Internet of Things are making this outcome orientation more feasible every day. Insight Center.

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Why Your Analytics are Failing You

Harvard Business Review

We don’t do the analytics or business intelligence stuff until management identifies the behaviors we want to change or influence,” says one financial services CIO. Decision making Information & technology Organizational culture' “Improving compliance and financial reporting is the low-hanging fruit.

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Little Data Makes Big Data More Powerful

Harvard Business Review

But thanks to the combination of mobile, social, and cloud technologies, it''s easier than ever to gain insight into our own behavior. New research shows that people who use tracking technologies are more likely to be successful in losing weight and getting in shape. Information & technology Marketing Social media' Where we go.

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The Harvard Contest That’s Trying to Improve Health Care Delivery

Harvard Business Review

Is the innovation supported by leadership, management, incentives, and communication?). This Dallas-based company offers technologies that connect hospitals and blood centers nationwide to ensure the efficient flow of lifesaving blood products to patients in need. Are potential adopters risk averse or penalized for change?).