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Sell Your Product Before It Exists

Harvard Business Review

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

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Scaling Customer Service as Your Startup Grows

Harvard Business Review

Set up a simple workflow to manage customer requests. This won’t be a “Chief Customer Officer” or a “Customer Success Manager.” Your business model is still in flux, and flexibility is more valuable than efficiency and cost savings. What to do. Early Stage (5–20 employees). What to do.

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