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Sell Your Product Before It Exists

Harvard Business Review

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

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Scaling Customer Service as Your Startup Grows

Harvard Business Review

Your business model is still in flux, and flexibility is more valuable than efficiency and cost savings. Sophisticated models around churn prediction start looking very tempting. Don’t do it. It’s time to lay a foundation that you’ll keep for quite some time and do so purposefully. What to do. What not to do.

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