Business Model, Loyalty and Mass Marketing

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Business Model

Loyalty

Mass Marketing

Instead of Optimizing Processes, Reimagine Them as Platforms

Harvard Business Review

DECEMBER 30, 2016

Rethinking process optimization — visualizing processes as platforms — can transform your business model. In a platform business model, firms create value primarily by connecting users and third parties, and they capture value by charging fees for access to the platform.

Process

Process Competitive Advantage Outsourcing Supply Chain

Why Social Marketing Is So Hard

Harvard Business Review

MARCH 8, 2012

The old model for customer relationships — that is, the one still used by many companies today — is built around a buying funnel that progresses from awareness to consideration to purchase to loyalty. Fundamentally, this is an information model where companies provide the information and customers consume it.

Marketing

Marketing Brand Mass Marketing Metrics

Leadership Digital

Instead of Optimizing Processes, Reimagine Them as Platforms

Why Social Marketing Is So Hard

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