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Sell Your Product Before It Exists

Harvard Business Review

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Harvard Business Review

Another approach is to focus on the story of each product, as happens in L’Occitane en Provence when customers encounter associates. Others, such as cosmetics retailers Lush and SABON , focus on getting consumers to experience their goods in the store, knowing that will increase the chances they will make a purchase.

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More than One Way to Organize a Business

Thin Difference

While business leaders say they want higher employee engagement, the traditional models have stumbled. With more than one way to organize a business, why don’t we see other models used more? Other business models exist. Let’s review a snapshot of some of these organizational and business models.