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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. I could see there was something new about this book and how the authors thought about business models.

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Customer Intimacy vs. Customer Satisfaction

CO2

When helping clients with strategic plans and business model generation, I encourage them to choose one of three paths. Perhaps that’s what inspired Fred Wiersema to go on to write Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. 2) Product Leader – Best Product or Service.