Business Objectives Conference CRM Media 
Harvard Business Review
MARCH 31, 2015
Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. The Dreamforce 2014 homepage had a calculator that provided users with the projected ROI that their respective companies would gain from their presence at the conference.
Harvard Business Review
JANUARY 26, 2017
companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. Sales is, by far, the most expensive part of strategy execution for most firms.
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