Remove Business Objectives Remove Development Remove Operations Remove Stage-Gate
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Exploit IT for Strategic Benefit

Harvard Business Review

Case studies at MIT''s Center for Information Systems Research suggest that if people don''t know the percentage of projects that meet their business objectives, the percentage is probably very low. That doesn''t bode well for business success. Every manager in the company should know the answer to that question.

CIO 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105