Business Simulation CEO Development Management 
Harvard Business Review
DECEMBER 16, 2010
That is, the importance of "research & development" to business innovation. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. It's easy to marry a WWWabsite with a contest, for example.
Harvard Business Review
OCTOBER 14, 2016
Edelman estimates that one in three employees doesn’t trust their employer — despite the fact that billions are spent every year on leadership development. Part of the problem: Our primary method of developing leaders is antithetical to the type of leadership we need. Developing Tomorrow’s Leaders.
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