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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Think profit center, not cost center. Diversity must be approached as a best practice; not an initiative.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Think profit center, not cost center. Diversity must be approached as a best practice; not an initiative.