Career Direct Marketing Globalization Human Resources 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You offer a promising career and future for people with ideas and initiative. Advertising is a process, part of marketing and a cousin of sales.
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