Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

MAY 8, 2015

Except when it’s harmful to your career. ” Putting aside a worst-case scenario, being seen as just your boss’s right-hand man can also be “detrimental to your career in the long run because nobody but your boss appreciates what you can do,” says Karen Dillon, coauthor of How Will You Measure Your Life?

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Strategy Driven

MAY 6, 2011

Companies need to heed messages from the marketplace telling them of changing market conditions, new global business imperatives, new partnering concepts, recognition of new stakeholders, and other changes outside of their influence that may profoundly affect them. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 76

Strategic Planning Advertising Consultative Planning 76