Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

MAY 8, 2015

Except when it’s harmful to your career. ” Putting aside a worst-case scenario, being seen as just your boss’s right-hand man can also be “detrimental to your career in the long run because nobody but your boss appreciates what you can do,” says Karen Dillon, coauthor of How Will You Measure Your Life?

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Strategy Driven

MAY 6, 2011

Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Body of Knowledge.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79