Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

MAY 8, 2015

Except when it’s harmful to your career. For another, your company could alter its management structure or change directions. Even when you have a good relationship with your manager, it can still be a struggle to make your mark. How do you come out from behind your boss’s shadow? What the Experts Say.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79