First Friday Book Synopsis

OCTOBER 5, 2013

A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation. Working with leading brands such as Starwood, Merck, and Sprint, futurethink has become the largest source of innovation research, tools, and training curricula in the world.

Wilde 75

Wilde Drucker Direct Marketing Diversity 75

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

APRIL 19, 2017

Over the last two decades, business leaders in the West have been responding to risks posed by profound changes in the global economy, in technology, and in demographics. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.

Politics 10

Politics Supply Chain Offshoring Globalization 10

Harvard Business Review

MAY 21, 2018

Since 2012, M&A activity has increased dramatically in both number of deals and size of transaction, with the yearly value of global M&A deals tracking above $4.5 More and more companies are relying on mergers & acquisitions (M&A) as a competitive growth strategy. trillion for the past four years.

Company 9

Company Direct Marketing Execution Taylorism 9

Harvard Business Review

MARCH 11, 2014

In these markets if existing companies don’t rise to the innovation challenge, no one will. Finally, certain problems are almost custom-made for global giants. The inspiring idea had clear potential to make a global impact.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

MAY 8, 2015

” But the work — more advisory than direct marketing — did not excite her and Laura knew her career path would be limited if she simply followed in her boss’s footsteps. Today Connie is based in San Francisco as the US General Manager for Insights, the global talent development firm.

Reputation 8

Reputation Career Learning-by-Doing Committee 8