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How to Know If Joining a Startup Is Right for You

Harvard Business Review

You’re thinking about making a career change (or perhaps getting your first real job out of grad school), and you’re looking at different types of organizations. Focus on the specific opportunity, and do the necessary research, due diligence, and soul-searching to figure out whether that particular job is right for you.

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How to Launch a Product Like a Rock Star

Strategy Driven

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales.