Career Ethics Information Technology Marketing 
Harvard Business Review
SEPTEMBER 5, 2014
This month, Credit Suisse said it calculates who is likely to quit , and proactively offers them new career roles. It’s no coincidence that this sounds like consumer marketing. Marketing often influences consumers through unconscious habits, as described in Charles Duhigg’s book, “ The Power of Habit.” An HBR Insight Center.
Harvard Business Review
JANUARY 18, 2012
When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. He also forced partners and distributors to commit in writing to uphold IBM's strict ethical standards. It is not about you.
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