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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

JANUARY 18, 2012

Executing this strategy required seamless integration of IBM's product capabilities with its geographic reach. This meant abandoning IBM's existing organization, in which product silos and geographic entities operated independently and frequently were more competitive than collaborative. When the U.S. It is not about you.

Globalization

Globalization Golden Parachute Short-term Long-term

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

JUNE 8, 2016

The change in management, which included Bell and Powell, meant a big change in how the company would operate in the following decades. Its strategy to get out ahead of the competition rested on the innovative, hard, vacuum-sealed packaging its then-parent company, Jacob Suchard, was using in Europe at the time.

Brand

Brand Brand Management Advertising Management

Leadership Digital

How IBM's Sam Palmisano Redefined the Global Corporation

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

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