How Much Does Customer Social Media Angst Really Matter?
Harvard Business Review
APRIL 3, 2015
” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream. Motrin Moms. Dell “hell.”
8 
Let's personalize your content