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Ford's Impressive Sustainability Strategy

Harvard Business Review

JANUARY 19, 2011

Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I But I want to focus on Ford.

Strategy 15
Strategy PPM Long-term Short-term 15
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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

APRIL 3, 2015

As a consultant in PR and social media, I thought I knew. But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. But what’s the real impact of such programs? Did the airlines just not see the story? Did they not care to respond?

Media 8
Media Airlines Travel Brand 8
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