What Groupon and LivingSocial Cannot Offer
Harvard Business Review
JANUARY 25, 2011
But a new study shows that no amount of buzz, excitement or first mover's advantage will lead a product to sustained growth. Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp. The costs are clearly high, but companies with products that tend to generate early buzz seem to do very well.
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