CEO, Ethics and Market Segmentation

Build Your Personal Value Proposition

Harvard Business Review

NOVEMBER 17, 2011

Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. With no experience with the special duties of a public corporation's CEO, he feels it doesn't make sense to have to learn all that on the job at this point in his work life.

Market Segmentation

Market Segmentation Ethics Career Operations

You Can Charge Women More, but Should You?

Harvard Business Review

JANUARY 29, 2016

For a variety of reasons — cultural, not being aware of cheaper men’s products, brand loyalty, the work necessary to band together to protest higher prices — markets for women’s products carry a higher price than men’s goods. Should auto company CEOs be concerned about these potential biases?

Price

Price Market Segmentation Ethics Morale

Leadership Digital

Build Your Personal Value Proposition

You Can Charge Women More, but Should You?

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